Warren customer chooses BillerudKorsnäs White for luxury packaging

5th April 2018

When it came to selecting the best product for Lincolnshire based Kalas Packaging's new web-to-print e-commerce business, BillerudKornsäs White won the day. The new venture for Kalas goes by the name of Vanilla Reindeer and they believe they are the first manufacturer worldwide to offer personalised gift bags and gift packaging direct to the consumer.

Sales Director Matthew Evans said: “VanillaReindeer.com is very much in the mould of Moonpig and Funky Pidgeon but we offer gift packaging that can be personalised for a similar price to large greetings cards from other online retailers. We currently offer personalised gift bags, bottle boxes and greetings cards.  Once launched, the range will quickly be increased to include personalised wrapping paper, boxed chocolates, Advent calendars and Easter eggs.  Next year we plan to add personalised packaged gifts sets including beverages, confectionary and toiletries.”

Managing Director Jonathan Padley said: “We needed a superbly white, high quality product that had great print qualities and one that would suit our HP Indigo 30000 Digital Press. In the trials we conducted BillerudKorsnäs White proved to be perfect for our needs. It is very much our belief that our product is currently unique and being the first to market it puts us in the perfect position to become, and remain, market leaders for some time to come - in what is a very niche market.”

Manufactured at BillerudKorsnäs Frövi, Sweden, BillerudKorsnäs White is a specially designed multi-layered cartonboard with a fully coated surface and white reverse. Thanks to its strong, virgin fibres, the product gives optimal possibilities for creating and designing packaging for maximum functionality and strong visible impact. BillerudKorsnäs White combines high formability and an exclusive printing surface in a way that is unique on the market. The product is also ideal for health and beauty products and perfume and luxury beverages. 

To find out more about Vanilla Reindeer visit -  www.vanillareindeer.com

Further details on BillerudKorsnäs White can be found by clicking here. Should you wish to receive samples please call our Sales Team on 0116 232 4102.


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